Matilda Partners with Jigsaw

In celebration of our fifth birthday and Roald Dahl’s centenary, we’ve teamed up with luxury British brand Jigsaw for the launch of ‘The Storyteller’ coat.

The Storyteller, a unique coat handpicked from Jigsaw’s AW16 Collection, is now available in stores nationwide.

We got involved with the press launch of The Storyteller this weekend at Jigsaw’s Duke St flagship store – Sharlene Whyte, our Mrs Phelps, gave a reading from Roald Dahl’s Matilda to an excited room of fashion press and bloggers. The event also included glittery face painting, an illustration corner, Matilda-themed treats, goody bags and a beautiful balloon display by BonBon Balloons.

As part of the collaboration, Jigsaw are promoting an exclusive competition with the chance to win tickets to see Matilda The Musical, a £1000 Jigsaw voucher and an overnight stay at St Martins Lane hotel. You can enter this competition here.