Cookies Policy


Cookies are small text files of letters and numbers with an expiry date which are stored in your browser on your computer or mobile device. They are created when you visit a website that uses cookies. Your browser sends the cookie back to the original website on each subsequent page, until the cookie expires, at which point your browser discards it.

A cookie records on your device information relating to your internet activity (such as whether you have visited our website before). The cookies we use on our website don’t collect personally identifiable information about you and we won’t disclose information stored in cookies that we place on your device to third parties.

The cookies we send to your device only relate to your use of our website; they don’t have any other effect on your device.

Consenting to the use of cookies

By clicking the “I agree” button on the pop-up when you first use our website, you are agreeing to our use of cookies.

We use the following cookies:

  • Strictly necessary cookies. These cookies are required for many features of our website to function. These cookies mean that our website can remember you as you browse around and are used, for example, for creating your online shopping basket when you book tickets or make purchases from our online shop.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to change what you see based on your previous activity (for example, if you lived in the US, we might show you what’s on in New York before what’s on in Stratford-upon-Avon).

Where we include content or code from third parties on our website, these third parties may also make use of cookies, over which we have no control.  In addition to the types of cookie listed above, they may use the following cookies:

  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring users find what they are looking for easily. Google Analytics cookies do not collect personal information about you. For more information see:
  • Targeting cookies. These cookies are set at our request by third parties and are used to track your journey from outside our website through to when you leave our website or checkout when purchasing tickets or using our online shop. They allow us to target our marketing campaigns for our productions and other activities more effectively as we can see if a visitor has come to our website having clicked on an advert we have placed elsewhere on the internet. No personally identifiable information is stored. Opting out of these cookies needs to be done via the third party and does not mean you will not see advertising when you are online, but it will mean that any advertising you see will not be tailored to you.

You will find further details about the cookies we use and the purposes for which we use them in the table below. You can find out more about cookies at


If you don’t want us to use cookies when you use our website, you can adjust your internet browser settings not to accept cookies. Your web browser’s help function should tell you how to do this. However, many websites will not function properly without cookies. This includes some of the facilities on our website.

Consent for a selection of targeting third parties can be managed in bulk through and details of individual companies’ opt outs are in the table below.


Name of Cookie Purpose - why we or third parties set the cookie and what we do with the information collected How long the cookie(s) are stored on your computers
Uit, dt, di, uid, bt, _atuvc, uvc, ssc, psc, uvc, loc, uss, ups, ssh, sshs, dbm

AddThis uses both session Cookies and persistent Cookies to provide users with a more personal and interactive experience. Persistent Cookies can be removed or blocked by following the help file directions in a browser. AddThis also uses log files and Cookies to improve the quality of their Site; to keep track of users login name, passwords, and pages users have visited on the Site; and to tailor content to users interests and to personalise the Site.

Persistent - 1day - 10 years
Activityino2, targetinginfo, u2m, u2, A4, B4, C4, D1, F1, eyeblaster

Mediamind cookies allow us to asses the effectiveness of our banner ads and ensure we do not expose you to the same advert multiple times. It contains no personal or sensitive information.

Persistent - 4 months
__utmam, __utmz, vdnaR, vdnaWidgetMC, vdnaSessionId

VisualDNA’s patented image-based profiling tool allows users to take control of their online experience, by providing access to advertisements, content and recommendations localised and personalised to them from across the web. We believe that individuals should be in control of their data, and our ultimate goal is to enable users to decide what information they choose to share and how they would like to benefit. To learn more about how we collect and use information for online advertising, please visit:

Persistent – 1 year – 10 years

We use cookies to track the performance of our websites and these will track user activity to provide us with information on how we can enhance the individuals website experience.


The X-Mapping cookie is sent by the server to keep the user’s browser sessions intact as we load balance and use a clustered array of servers. If a user reloads a page they could be served the content from another server entirely but this cookie tracks the user to the same server.


When the user successfully logs in with Remember Me checked, a login cookie is issued to ensure that the individual does not have to log-in repeated times. This means that we can more easily provide access to sections of the website to which the user has registered.

__utma, __utmb, __utmc, __utmz

We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website. This is known as ‘web analytics’. We may also record certain information that customers provide during a Website purchase or other process.
This information allows us to more accurately understand individual behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals.

Persistent – 2 – 10 years